About
Why we're building the fire drill for scams.
In 2025, Americans over 60 reported losing $7.75 billion to fraud — up nearly 60% in a single year. Behind that number: more than 200,000 families, an average loss of about $39,000, and thousands of retirements erased by a single phone call.
What struck us wasn't just the scale. It was the mismatch. For over a decade, every major company has trained employees against these exact tactics with simulated attacks and coaching — a proven playbook worth billions. Meanwhile, the standard offering for the people scammers actually target most is a pamphlet and a one-time seminar whose effect, research shows, fades within a month.
Spry exists to close that gap: to take the most effective training method we know of and finally point it at the people who need it — with the consent, gentleness, and dignity that training your own parent demands.
The founder
Spry is built by Bryce Wachtell, founder of Sawtooth Technologies. Bryce spent his career in strategy and operations — at Bain & Company, on Google's central strategy team, and at an early-stage startup — and is affiliated with Stanford's Graduate School of Business. He's building Spry the way he believes protective products should be built: research-first, consent-first, and in close conversation with the fraud-prevention experts, families, and senior-care leaders it serves.
We're in early access and building with our founding families and partners. Want to shape it? Get early access or write us at [email protected].
Make the first scam a practice one.
Join the early-access list today. Founding families lock in $9/month for life, and help shape the product protecting their parents.